FOUNDER and MANAGING PARTNER

Emily Sheffield is the former Editor of the London Evening Standard newspaper, broadcaster, columnist, former Deputy Editor of British Vogue, and tech media founder. She combines a deep understanding of the media world, with campaign expertise, executive board level roles and business acumen. She brings VP level communications experience in the AI banking, defence, consumer and technology sectors, collaborated with Uber, Scale AI, Netflix and Evident AI, and was a Senior Comms Advisor on the 2024 UK General Election. Emily frequently appears on the BBC and radio commentating on current affairs and sits is on the board of the Institute of Contemporary Art.

FOUNDING PARTNER

Nathan Richardson is an executive leader with a career spanning global markets, emerging technologies, and brand transformation. And has shaped some of the most recognised online platforms — taking Yahoo! Finance to a global market leader, launching Gilt Man and Gilt City as luxury e-commerce destinations, leading The Points Guy and TradingView (sold: TradeIt) through high-profile growth and successful M&A outcomes, and selling the ContentNext to Guardian Media Group. Nathan has served as a board member to multiple private and public companies.

FOUNDING PARTNER

Jake Astor is a private equity investor, entrepreneur, and advisor with over two decades of experience operating across global markets. He spent 15 years in Beijing and Hong Kong, leading investments across consumer sectors at Cassia Investments, founding and scaling businesses in technology and F&B. Today, he is a Partner at J. Goodwin & Co, a boutique investment bank in London, where he focuses on technology M&A and growth-stage capital raising. He has an extensive network in the Middle East and  holds a BA (Hons) from the University of Oxford and an MBA from The Wharton School.